Facebook is the world’s most popular social network
Facebook has opportunities for businesses to get their message in front of a wide, targeted audience.
With our expert guidance you will get:
Why Advertise on Facebook - Targeting
Facebook offers highly granular targeting options. Age, location, gender, interests, occupation and more.
Another highly effective strategy is retargeting. So you could show ads to people who have visited certain pages on your site but not taken any action. Or people who have shown an interest in a certain category of product but not completed a purchase. The options are practically limitless, get in touch to see which may be most effective for you.
Multiple Ad Formats & Placements
- A Desktop Newsfeed ad, front and center to your audience featuring images, text or video will be sure to drive traffic to your site.
- Mobile News Feed ads. Nearly three quarters of Facebook’s users are also on mobile so it makes sense to include them in the marketing mix.
- Rotating Image Ads. With this format you are able to show multiple ads or products in one display. A great way to ensure viewers are engaged.
It is possible to control the budget very tightly with Facebook advertising (or it can run amok if unmanaged). By setting an appropriate daily budget combined with advanced targeting strategies your business objectives can be achieved in a cost effective manner.