Social Media.It pays to advertise where your target market hangs out. While promoting businesses on Social media used to be free, they now operate on a pay-to-play model. Especially true of Facebook since it went public and now has obligations to it’s shareholders.
- There are nearly 1.4 billion Facebook users
- 47% of all Internet users are on Facebook
- 4.5 billion likes are generated daily
- Nearly 75% of Facebook’s revenue comes from mobile advertising
- Direct uploads of user videos to Facebook now exceed YouTube
Google AdwordsPay-per-click advertising is one of the fastest ways of directing new visitors to your site. Using AdWords (or any PPC platform) requires time, money and expertise, but thousands of businesses have found that AdWords delivers measurable returns on investment.
Adwords is scalable, measurable and faster than almost any other form of online advertising.
Organic Search RankingsAs seen by the chart on the left, traffic from organic sources, the general Google listings (not the ads) accounts for a large percentage of most site’s traffic.
We have yet to see a site that can not be improved by basic on page ranking factors. Page titles, url structure, content copy, descriptions. By making simple changes like these your site can gain a boost on the Google search positions.
Having links from other related sites is seen as a vote by Google and will also benefit your position in the Google rankings. Our offsite linking service has been providing great results.
Google & Facebook Remarketing.A visitor leaves your site without taking any action. remarketing allows you to follow them around the web and on Facebook showing them ads to bring them back, to remind them of what you are offering.
This form of marketing has a very high return, as you are “preaching to the choir”, targeting people who have already shown an interest.